FRANK TROFA

Education

• Bachelor of Science Marketing2011

  University of Delaware Alfred Learner College of Business

  Minor: Interactive Media Communications

Employment

• Web CoordinatorOct. 2011 - Present

  Widener University School of Engineering

  -- Designed and developed website for 150th Anniversary of the School of Engineering -- Participate in the management of online services (including multiple websites, multimedia resources,social networking and e-commerce applications) -- Assist in the development of new websites and current website redesigns -- Analyze website statistics and user feedback, improving content and determining user needs -- Train staff members in using content management system to update website pages

• Media InternSummers 2010 & 2011

  Tiger Woods Foundation

  -- Assisted social media coordinator with timely content delivery and updates across multiple platforms -- Participated in grass roots marketing activities, increasing overall awareness of event -- Composed and edited copy for press releases and collaterals -- Organized and coordinated daily press conferences -- Answered media inquiries and assisted over 100 media members covering event

• Senior Student Assistant Aug. 2010 - May 2011

  Student Multimedia Center, UD

  -- Managed staff of twenty students and trained new employees -- Developed and implemented marketing strategies, increasing student awareness of center -- Provided technical assistance to fellow multimedia staff and public guests

• Sales AssociateFeb. 2005 - Sept. 2009

  Target Corp

  -- Conducted retail sales and customer service duties in the Electronics Department -- Performed duties on cash registers (including processing checks and credit cards) -- Supported management with quarterly inventory reports -- Acted as department Team Leader upon request and trained new employees -- Proposed and implemented inventory maintenance and control strategies